Chapter 111: A Mean Girl Like Me… Wants to Leave a Scar on His Heart?
Lin Yibai had already posted the video. Now, all she could do was wait and hope for good news.
This was a big test of her skills. If it worked, it would be a major highlight on her résumé.
Writing about a successful marketing project would definitely look better than just saying she won a “Good Student” award, right?
In a way, she was just borrowing someone else’s resources for this project. Someone had paid to let her, a beginner, try managing the campaign.
“So really… should I be thanking that annoying guy too?” she thought.
Sigh. She decided to leave the gratitude for later. Lin Yibai didn’t feel like thanking anyone right now.
While she was putting all her attention on TikTok, over on Bilibili, some small problems were starting to appear.
A lot of negative comments had started showing up under the video:
【The singing is totally terrible.】
【The dancing is a complete mess too.】
【These days, it seems like anyone can post videos and be an influencer on Bilibili.】
【Uncle, please do something!】
【Uncle? He already got beaten by Aunty.】
【Bad singing, bad dancing. I don’t even care what she’s trying to say in the video — review from a professional, streamer Xinyi.】
Inside the studio of the photography team, Xiao Wei, who graduated with a degree in dance, was furious after seeing all those comments.
She felt it was so unfair to Lin Yibai. In her eyes, Lin Yibai had done a great job.
And with that internet celebrity Xie Xinyi stirring things up, the Bilibili comment section was starting to look more and more like a personal attack.
Feeling uneasy and upset, Xiao Wei pleaded, “Baiyi, look at what they’re saying! I’m sure this is all Xie Xinyi’s fault. Aren’t you going to do something about it?”
Lin Yibai: “?”
Do something? Why would she?
“That’s just how the internet is. It’s always black or white. People just want to vent.” Then she asked, “Even if I do something, can I get their personal info and expose them?”
Xiao Wei shook her head. “It’s really hard to get that kind of info from Bilibili users.”
Lin Yibai laughed and said casually, “Then that’s that. If I can’t expose them, why waste time and energy on them?”
Bilibili?
You really think Bilibili users can be helpful? Are you sure you’re okay?
As an old saying goes: ‘Getting personal info from a Bilibili user is harder than climbing to the sky.’
There’s only one kind of person who can get Bilibili users to open up. That’s right... a 2D anime character.
Waving her hand, Lin Yibai said, “I know you’re upset, but don’t worry. Once I’m done with TikTok... I’ll go back and destroy them all, one by one.”
Meanwhile, back on TikTok…
These days, everyone is doing live streams to sell things, and viewers are already very used to this style.
With Lin Yibai’s soft and relaxed singing, and her gentle, graceful dancing, even if it wasn’t the best in the world, the video was definitely high quality.
What really caught people’s attention were the Chinese-style porcelain decorations that were shown here and there on purpose. They were beautiful little items that made people want to click and take a closer look.
At the same time, the comments section was well-managed, and with the product links added in the right places, the video gave off a perfect “TikTok shopping” vibe.
In the end, wasn’t all this just for making money?
“One order… two orders…”
When she saw the shop’s backend showing new orders coming in, Lin Yibai finally let out a big sigh of relief and said, “Well, that’s at least half a success!”
After the first few orders, more and more people started buying. Thanks to the money she spent on promoting the video, users clicked the link and placed orders.
This was all about conversion rate and growth.
It’s like fake orders in a shop. Even if you make 1,000 fake orders, as long as you get 1 real one, you’re not losing money.
If you’re not losing money, that means you’re earning.
Because the traffic helped boost all the shop’s data. Page views, activity, and so on.
And in her heart, Lin Yibai had a clear goal. If she could build up this online store and not lose money, then that would be a job well done.
After all, it’s just 30,000 yuan. What more do you want? A bike? Let’s not expect too much.
No one should expect her to turn 30,000 yuan into 3 million yuan in profits, right?
People should know their limits. You do the best you can with the money you have.
On the first day, there were just over 100 orders.
On the second day, things really picked up. She got 500 to 600 orders!
But by that evening, things started slowing down again, because the money she used for promotion was almost all spent.
While using her calculator on her phone, Lin Yibai typed numbers and muttered to herself.
“From now on, it’ll probably stay around 100–200 orders per day. After a week, it’ll drop fast, maybe just a few dozen per day. And in two weeks, this video probably won’t make any money at all.”
She double-checked the costs, expenses, and most importantly... the income.
With 30,000 yuan as the project’s starting budget, she estimated she would definitely break even and even make a small profit in the end.
Then, she opened up a microsoft word and started carefully writing her future marketing and planning strategies.
Because she didn’t have much time left. She was about to switch back to her old life again.
This was probably the final “ripple” she left behind for this project. And honestly, with online shops, you can’t expect one marketing campaign or one product to feed you forever.
You have to keep updating. You need to release new products, watch the market closely, grow your video account, and stick to the traditional Chinese style theme, that way you can make money from fans of that style in the future.
From evening until around 9:30 or 10:00 p.m., the lights in Xia Changyu’s office were still on. He was clearly staying late on purpose to keep her company.
Lin Yibai was touched.
But... forget it. She typed the last key on her keyboard and let out a long breath.
“That’s it for now. With my current ability, this is as much as I can do for the after-sales support.”
Looking closely, the document was full of detailed suggestions, tens of thousands of words, all about marketing and planning.
Some parts even had examples, just in case her annoying love rival couldn’t understand it.
【59 minutes left until you return to being male!】
The red countdown appeared again in Lin Yibai’s vision. This time she had delayed too long, it was finally time to go back.
Worried about the changes to her body, she felt it was necessary to take a good look at herself.
One last look at Xia Changyu’s office.
“Should I say goodbye?”
She thought about it for a moment, then shook her head.
“No, better not.”
She picked up a pen and paper, and wrote:
“Thank you for taking care of me during this time, and for giving me such a valuable opportunity. I’ve done the math, this project will definitely break even, maybe even make a small profit. I’ve put the rest of my suggestions and plans in a document on the computer... Also, I think we shouldn’t stay in touch anymore. When you said you liked me, it really confused me…”
Hmm! Were those last two lines too cold and heartless?
Even if love doesn’t work out, you should still part ways respectfully, right?
Xia Changyu wasn’t some terrible person. If she wrote it that way, it might really hurt him.
So she changed that part.
She deleted “we shouldn’t stay in touch” and replaced it with:
“Lately I’ve been feeling really tired and want to clear my mind and rest, so please don’t contact me for now (I’ve blocked you). As for what you said about liking me, I’ll just pretend I didn’t hear it. Bye!”
She quietly left on her own.
But she didn’t know how much this message would stay in someone else’s mind.
Pretend you didn’t hear me? Then I’ll say it again! I’ll say it as many times as you need to hear it!
Xia Changyu was on the verge of losing it. He looked away for just a moment, and his “wife” was gone!
At this point, she might as well have just broken his heart directly.
Others just tease your feelings, but she?
She walked off with his whole heart!